Thursday, 5 August 2010


In Ireland we get a lot of British media adapted to suit the Irish market; this usually comes in the form of overdubbed TV adverts. The adaptations are usually painfully obvious, sometimes crass but generally idiotic, due largely to a stereotypical perception of the Irish themselves. Above is a case in point; the image is torn from a cheap English magazine found in a tabloid newspaper, where someone has tried to make the woman sound more 'Irish' by adding " you are..." at the end of her line. It's completely unnecessary and one can almost hear her finish with "begorrah", that terrible non-existent expression.

1 comment:

  1. Also features an unusually literal usage of the media expression "so hot right now". (Unless Ian has an album out or someting.)