AI NO DERRIDA

Sunday, 15 August 2010

Penguins Revisited



Orange and white covered penguins have been popping up in almost every bookshop lately. The top image is the cover of one of these. Penguin's stance is that "Reading habits have changed since 1935, but Penguin still believes in publishing the best books for everyone to enjoy, and that quality books published passionately and responsibly make the world a better place." Hence, the nostalgic marketing campaign.

The Jean Rhys cover in the second image is from a 1971 edition of the book.

2 comments:

  1. The current promotion may be due to Penguin celebrating its 75th birthday. There's some fun stuff from Douglas Coupland here, along with an opportunity to design your own cover using horizontal, vertical or Marber grid.
    http://www.speakingtothepast.com/

    ReplyDelete
  2. Fantastic!

    Thanks for that link.

    ReplyDelete