Apart from this wonderful device, Ronco were also responsible for the Butoneer, Inside the Shell - Egg Scrambler ????????, The Flower Loom, The Record Vacuum, The Food Dehydrator, The Veg-O-Matic and loads more other things that we really did not need but bought.
The Ronco Company were formed in 1963 by The American Ron Popeil. Popeil was a natural salesman who initially sold his Father's (Samuel J. Popeil's) kitchen products, but by the 1970s Ron Popeil had started to sale and develop his own products. In the 1980s Ronco fell on hard times when the Banks called in all of Ronco's loans. In the 90s Popeil joined forces with QVC and sold more of his new inventions, The Ronco Showtime Rotisserie & BBQ and the New and Improved Popeil Automatic Pasta and Sausage Maker. I should point out that I do not own any of these new items from Ronco. I shall just stick with The Mighty Ronco Cordless Electric Sewing Machine. I went out that same day and bought a lot of batteries for the new Sewing Machine, keen to sew up everything I could find in the house. Alas it does not work. So I spent the rest of the day tinkering with iMovie instead.